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Frank Pick

"The test of the goodness of a thing is its fitness for use. If it fails on this first test, no amount of ornamentation or finish will make it any better; it will only make it more expensive, more foolish."
- From a lecture made by Frank Pick to the Edinburgh branch of the Design and Industries Association in 1916. see http://www.bbc.co.uk/dna/h2g2/A673517